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Transforming Men's Health: The Regimen and Sanitas Success Story

“Cooperating with Sanitas was a fantastic experience. The team was helpful, easy to collaborate with and solution-oriented, with their customer’s best interest in mind. It was our first insurance collaboration and I am proud of how many men’s health we have been able to transform, together.” This is how Max Kersting, CEO & Co-Founder of Regimen at the time of the collaboration, describes the experience of running a Proof of Concept with Sanitas, one of Switzerland biggest health insurers with over 800'000 customers.


A strategic approach to a delicate issue


Erectile dysfunction affects 30% of men and is one of the key predictors of cardiovascular disease and mental health issues. Berlin based startup, Regimen developed a Digital Therapeutic application for improving erectile function with targeted exercise programs, nutrition change and mindfulness coaching.



Regimen entered a partnership with Sanitas through the 2022 Kickstart Program. Recognizing the importance of this intimate issue and willing to test its solution with their customers, Sanitas included Regimen as a health benefit for their policyholders, as part of a limited offer.


A great response and start of a long term collaboration


The offer was met with overwhelmingly positive response from their customers. They could benefit anonymously from a reduction on the yearly program. This gave them access to the 15-minutes daily training program, promising a sensible improvement within 12 weeks.


Over 600 Sanitas customers signed up for the paid Regimen program and thousands became non-paid members. Afterwards, Sanitas has extended the promotion through an affiliate deal, making Regimen an official partner in their healthcare offering.


“Working with Regimen has been an exceptional experience for us. Their flexibility, deep understanding of our needs and unwavering support have made a significant impact on our project. Their expertise and collaborative approach enabled us to rapidly implement the service for our customers. Regimen is a trusted partner and we look forward to continuing this successful collaboration in the future.” shared Ivonne Bauer, Open Innovation Manager at Sanitas.


If you are a startup active in health prevention or interested in collaboration with corporates such as Sanitas, you can learn more about our program and pre-register.


13 Feb 2024

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Transforming Men's Health: The Regimen and Sanitas Success Story

Transforming Men's Health: The Regimen and Sanitas Success Story

28 Jan 2024

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