Talk from our series "Sustainability is better business" about the psychological barriers that hinder behavioural change. Given by Dr. Robert Tobias from University Zürich.
Many problems can be mitigated by changing individual behaviours, e.g. to improve health or promote a more sustainable lifestyle. However, such change is often faced with obstacles. This talk will present an approach to classify psychological barriers to behaviour change and provides a glimpse on classes of psychological behaviour-change techniques.